Revenue Above Replacement
Northwestern's Master of Arts in Sports Administration (MSA) program is pleased to host the Revenue Above Replacement (RAR) podcast. MSA faculty members Adam Grossman and Brice Clinton will interview sports industry leaders weekly on a wide range of topics including business, economics, marketing, branding, media, sponsorship, events, and public policy. The podcast will also be directly integrated into the MSA curriculum with students taking MSA 401-0: Sports Research Methods and Quantitative Analysis creating a production plan that includes an episode’s guest, questions, audience and timing as part of a group assignment for the course.

Revenue Above Replacement
Northwestern's Master of Arts in Sports Administration (MSA) program is pleased to host the Revenue Above Replacement (RAR) podcast. MSA faculty members Adam Grossman and Brice Clinton will interview sports industry leaders weekly on a wide range of topics including business, economics, marketing, branding, media, sponsorship, events, and public policy. The podcast will also be directly integrated into the MSA curriculum with students taking MSA 401-0: Sports Research Methods and Quantitative Analysis creating a production plan that includes an episode’s guest, questions, audience and timing as part of a group assignment for the course.
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Episodes

Wednesday May 08, 2024
Wednesday May 08, 2024
Annette Corbin is a former All American soccer player at Purdue and professional soccer player turned yogi and teacher. Annette is an excellence junkie who leans on the principles of kindness, discipline, and joy to teach a well-rounded class that has space for movement, breath, and reflection.
Her courses and teaching approach are a little Brené Brown, Deion Sanders, bend, but don’t break, sing your favorite songs from high school, child's pose, maybe headstand, leave better than you came, take what your body gives you and ditch the ego at the door.
Annette is a 500hr trained yoga teacher (moksha), as well as an adjunct professor at Northwestern University teaching two courses: Designing your life and Yoga Foundations: Living a life of service, discipline, and joy.
Annette is also the founder and CEO of the Athlete Practice, a sport performance group that explores the intersection of yoga and personal development for high school and college athletes, helping them handle the physical and mental stress of playing sports at a high level.
Annette did her undergraduate work at Purdue University where she was a member of the women’s soccer team and has a masters degree from the Medill School of Journalism.

Wednesday May 01, 2024
Wednesday May 01, 2024
William Mao is Senior Vice President of Octagon’s Global Media Rights Consulting division. A leading sports media rights expert, Mao leverages Octagon’s proprietary data, research, and technology, to advise and provide strategic consultation to rightsholders, distribution platforms, technology companies, and the investment community. With more than a decade of global experience across the linear TV and streaming landscape, Mao has a proven track record of helping organizations achieve record-breaking goals and innovative business solutions in highly competitive markets.
Mao’s clients include the NFL, MLB, NASCAR, European Leagues, Tennis Australia, the Atlantic Coast Conference, Big Ten Conference, and University of Oklahoma, amongst many other high-profile leagues, conferences, teams, and events.
Prior to joining Octagon, Mao served as Vice President of Digital at MP & Silva, where he brokered foundational non-linear media distribution deals for global sports properties, and advised on new commercial opportunities for the agency and its clients.
Previously, Mao was Head of College Sports for YouTube, where he established first-of-its-kind digital video partnerships with the NCAA and the Pac-12 Conference. While at YouTube, Mao also managed content partnerships with the NFL, NBA, MLB, and Turner Sports (now Warner Brothers Discovery).
A recognized authority on the intersection of sports and media, Mao was named a “30 Under 30” in Sports by Forbes, and is a recipient of the Cynopsis Media Rising Star award.

Friday Apr 26, 2024
Friday Apr 26, 2024
Lucy Montgomery is currently the Sr. Manager of Case Writing at the Kellogg School of Management where she created materials leveraged in multiple course around conflict and conflict resolution.
In addition to her work at Kellogg Lucy is a Strategy Consultant for Bloom Sports Partners. The remit of Bloom Sports Partners is to help the owners of sports teams and leagues to redefine strategic intent, transform operations and establish leadership teams to build sporting legacies.
Lucy did her undergraduate work at Washington University in St. Louis where she was a member of the basketball team and the university representative for the Student Athlete Advisory Committee. She also received a masters of public administration from Harvard and an MBA from the Stanford graduate school of business.

Wednesday Apr 17, 2024
Wednesday Apr 17, 2024
Jonathan Zarrilli is a Senior Manager, Strategy & Business Development at YES Network. The YES Network is the most-watched regional sports network in the country, owns the exclusive local TV rights of the 27-time World Champion New York Yankees, the Brooklyn Nets, Major League Soccer's New York City FC and the WNBA's New York Liberty.
In his role at the Yes Network Jonathan is responsible for the Yes Network app and its continued evolution. Prior to his time at the Yes Network Jonathan worked in Management Consulting for LEK Consulting in Chicago.
Jonathan holds a bachelor’s degree in Economics and History from Northwestern.

Friday Mar 29, 2024
Friday Mar 29, 2024
This week Adam and Brice take a break from the amazing guests to celebrate a milestone - the 100th episode of the Revenue Above Replacement podcast.
The guys discuss the inception of the podcast and how it has evolved in the nearly three years since it began. They also dive into the typical workflow to publish the podcast each week, and end the episode with listener questions.
Adam and Brice will be back next week with more interviews and both wanted to say an enormous thank you to all listeners and people that have made 100 episodes happen.

Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
Michael Shealy is a Senior Manager of Data Science at Monumental Sports and Entertainment. Monumental is one of the largest integrated sports and entertainment companies in the country and owns and operates five professional sports teams: NBA's Washington Wizards, NBA G League’s Capital City Go-Go, NBA 2K League’s Wizards District Gaming, the Washington Capitals and the WNBA's Washington Mystics.
Michal is an experienced and certified Analytics and End-to-End Predictive Modeling Specialist using Python, R, SQL, Tableau, and SAS Viya products. He has deep expertise in machine learning, data analytics, and information technology.
Michael holds a Bachelor of Science in Chemical and Bimolecular Engineering from the Georgia Institute of Technology and in 2021 won the MIT Sloan Sports Analytics Conference Hack a Thon.

Wednesday Mar 13, 2024
Wednesday Mar 13, 2024
Katie Krall is a Senior Product Manager of Baseball Strategy at Hawk-Eye Innovations, a division of Sony Sports Business. She spearheads development of new products that leverage biomechanics, player tracking, bat, and ball flight data.
Katie spent 2022 as a Development Coach with the Boston Red Sox where she oversaw pitch design, advance scouting and integrating data into player plans. This was her first season in uniform and coaching 1st base.
Prior to her role with the Red Sox Katie was part of the Global Strategy team at Google focusing on Google Workspace after two seasons with the Cincinnati Reds as a Baseball Operations Analyst, a position that combined the worlds of roster construction, analytics, and scouting.
After graduating from Northwestern University, Katie worked for a year and a half at Major League Baseball in the Commissioner's Office in New York City as a League Economics & Operations Coordinator. At MLB, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration.
Katie holds an MBA from the University of Chicago's Booth School of Business and is a faculty member in Northwestern's Master's of Sports Administration Program teaching Sports Business: Finance, Accounting, and Economics.

Thursday Mar 07, 2024
Thursday Mar 07, 2024
This week Adam and Brice take a break from the incredible guests this season to replay one of the most popular episodes from last season with Bryan Blair. With the landscape of college athletics continuing to shift Adam's interview with Bryan resonates as much today as at the time of the recording.
Bryan Blair is the the 14th athletic director in the history of the University of Toledo, is the first African-American to hold the post. When he arrived at Toledo in 2022, he was just 37 years old, the youngest FBS athletic director in the nation at the time. He joined the Rockets after serving as the deputy athletic director and chief operating officer at Washington State University from 2018-22.
Bryan holds a law degree from the University of South Carolina and earned his undergraduate degree in history at Wofford College.Bryan played four seasons as a nose tackle for the Wofford football team from 2003-06. He was a team captain as a senior in 2006 and was named the team’s Defensive Lineman of the Year.
Adam and Brice will be back next week with a new episode and more great guests throughout the season.

Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
As the third season of the Revenue Above Replacement podcast continues Adam and Brice take a break for their excellent guests and discuss the current sports landscape and what to expect on this season of the podcast.
In that conversation Adam and Brice discuss the recent NBA All Star game, touch on the Super Bowl, hit on NBA media rights, and wonder aloud about the recently announced sports streaming service that will bring together several providers. It would not be a conversation these days without some mention of the Taylor Swift effect and its impact not only on the NFL but sports fandom more broadly.
The show will be back next week with another great guest, and we hope you enjoy this conversation between Adam and Brice.

Wednesday Feb 21, 2024
Wednesday Feb 21, 2024
Eric Winston is a former NFL offensive tackle and current president of Winners Alliance. Eric played in college at the University of Miami and was selected by the Houston Texans in the third round of the 2006 NFL Draft. During his NFL career has also played for the Kansas City Chiefs, Arizona Cardinals, and Cincinnati Bengals. Eric was the president of the National Football League Players Association (NFLPA) from 2014 to 2020.
As President of Winners Alliance, Eric oversees all business strategy and operations for the company. Most recently, Eric served as Chief Licensing Officer and Head of Partner Development & College for OneTeam Partners. The Wharton School alum led OneTeam’s consumer products licensing, partner development, and college division.
Eric did his undergraduate work in international finance and marketing at the University of Miami and received an MBA from the Wharton School of Business.


