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The ROAR Podcast powered by Seregh and Northwestern University’s School of Professional Studies features dynamic sports industry leaders globally who share their unique career insights and perspectives on a wide range of topics related to the business of sports, including real estate, economics, marketing, branding, media, sponsorship, events, and public policy.

Founded in 2021 and hosted weekly by Northwestern Master of Arts in Sports Administration (MSA) faculty members Adam Grossman and Brice Clinton, along with Caroline Valvardi from Seregh, notable guests have included Milwaukee Bucks President Peter Feigin, ESPN's Sara Spain, and NHL Chief Marketing Officer Heidi Browning.

Grossman is also Chief Analytics Officer at Seregh, a global real estate company that develops and invests in sports and entertainment mixed-use districts surrounding stadiums and arenas. In fall 2025, Seregh acquired ROAR, a sports data analytics company founded by Grossman.

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Revenue Above Replacement

Northwestern's Master of Arts in Sports Administration (MSA) program is pleased to host the Revenue Above Replacement (RAR) podcast. MSA faculty members Adam Grossman and Brice Clinton will interview sports industry leaders weekly on a wide range of topics including business, economics, marketing, branding, media, sponsorship, events, and public policy. The podcast will also be directly integrated into the MSA curriculum with students taking MSA 401-0: Sports Research Methods and Quantitative Analysis creating a production plan that includes an episode’s guest, questions, audience and timing as part of a group assignment for the course.

Listen on:

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